The Tooth Fairy

Privacy and Cookies

The Law

On May 25th 2012 a European Union law was implemented by UK legislation, The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011, with a requirement that websites that leave non-essential cookies on visitors’ devices have to inform the visitor what these cookies are. This website complies with this law by providing information on the cookies we use so that if you choose you can leave the website if you wish.

Your Options

Should you wish to do so, you can refuse cookies by disabling them in your web browser’s settings, but you do  need to have cookies turned on to use our members area and online shopping. Most browsers are defaulted to accept and maintain cookies and you can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it or not. Please consult the support documentation for your web browser, which can be found online, for more information.  More detailed information about controlling cookies on your computer is also available at the About Cookies website.

What is a Cookie?

A cookie is a small amount of data that is sent in a text file to your computer browser from a website’s server and is then stored on your computer, but only IF your browser’s preferences are set by you to allow it.  The only personal information a cookie can obtain is information a user supplies. A cookie cannot read data from your hard disk or read cookie files created by other sites.

How we use Cookies

We use essential cookies to provide secure use of our members only area and online shopping just for the duration of your visit. The use of cookies in this manner is essential for the correct functioning of our website and such does not require us to take any action to inform you further.

This web site also uses non-essential cookies so that we can serve you better, but all user data collected in this manner is anonymous. This site uses visitor tracking that will use cookies to track information about how visitors come to the website, which pages they visit, and other actions that visitors make whilst on the site. This data is then used in order to improve the user experience of our web site.

Non-essential Cookies also enhance our web site performance in a number of ways, personalising your experience on our site, making it more convenient for you.

NB: If you are browsing from within a work based network you may not have adequate permissions to allow you to control the cookies that are set.

This site uses the following non-essential cookies:
Cookie name
Cookie purpose

Google Analytics 


Used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Learn more about Google Analytics and privacy


These are Google preference cookies, a unique identifier used by Google applications to store user preferences.  They may not be delivered depending on the browser being used.

Learn more about Google’s Privacy Policy

Google Plus OneHSID

 These are to enable you to use your Google Plus One account to share our website pages with friends

Learn more about Google’s Privacy Policy

  These cookies enable us to add our Twitter feed to the website.
See the Twitter privacy policy :
Add Thisuser_segment

 These enable you to share our website pages with your friends with a variety of social media channels
See the AddThis Privacy Policy

 This enables us to use the Facebook widget on our website and is used only to configure the content feed on our website page. See the Facebook privacy policy :
For Reference we also us the following essential cookies:
Care for the Wildwordpress_logged_in_plus unique 32 character string
Used to show members are logged in, provide access to secure members’ area pages and maintain the shopping basket for online purchases