Help Us Save Africa’s Lions – by protecting cattle….

Maasai tribesman with cattle

Dear supporter,

It is hard to imagine an African savanna without a pride of wild lions, so it is shattering to learn that in the last 30 years, lion populations across the whole of Africa have been decimated. The situation is worsening day by day and there are now fewer than 25,000 lions remaining across Africa.

You can help save them by donating by text, simply by texting ROAR14 £10 to 70070. 

Newsflash: Global March for Lions

We supported the Global March for Lions, by joining the London March on Saturday March 15th. The marches – 55 across the world – highlighted the repulsive practice of Canned Hunting – which involves hunters paying to shoot lions which have been raised tame, then released into a small enclosure to be shot.

Philip Mansbridge, CEO of Care for the Wild, said we were delighted to support the London march, organised by LionAid and London photographer Paul Tully.

Philip Mansbridge, CEO of Care for the Wild, which fully supports the march, said:

“Trophy hunting of any kind is deplorable, but Canned Hunting is particularly pathetic and vile. There is no skill, bravery or honour in any animal killing, least of all when they’re practically tame and trapped in an enclosed area.


“No wonder Canned Hunting is known as South Africa’s Dirty Little Secret. Lionesses are forced into an abnormal number of pregnancies to produce cubs. Then the cubs are raised, often by naïve overseas volunteers, in farms where tourists can come and have their photos taken with the animals, thinking that they are doing their bit for conservation.


“Finally, when the cubs are too old to pet, they are taken off to an enclosed location where they wait for their turn to be shot by some hero. And of course, the hero will want the head as a trophy, so the lion gets shot in the body, probably dying a slow and painful death.”

Read more about Global March for Lions event here.

We must act now to save lions from extinction

In many African countries lions are already extinct – they have disappeared from 80% of their historic natural range. Illegal poaching of their natural prey species is driving the lion to the edge of populated areas to find food, but unsurprisingly, local farmers will not hesitate to kill a lion to protect their livestock. It’s a vicious cycle and one that we have to break.

Add to this the hunting permits that continue to be handed out by African authorities to be auctioned to the highest bidder, just so that someone can have their photograph taken next to the lifeless body of a lion, a rhino or another magnificent creature, it is little wonder the outrage we all feel!

At Care for the Wild we’re addressing some of these critical issues and with your help we can do much more to protect lions in their natural habitat.

Making a Difference in the Community

Dead lioness - killed in retaliation

Working with LionAid, we are developing a programme with local Maasai community farmers in Kenya to help protect their livestock from lions and other big cats during the night (the time lions will prey on an easy meal) and compensate them quickly and fairly should they lose an animal to a predator. It’s an innovative project based around a cattle insurance pool in which community partners take the lead and become equal shareholders in the scheme.



Solar energy kits are provided to each participating community as part of the scheme, not only to provide a vital source of power and light, but also because light acts as an effective lion deterrent. This new scheme has been welcomed and endorsed by the Kenyan Wildlife Service and Defra (UK) as a sustainable initiative and a positive step forward for wildlife conservation. What’s more, trials have proved hugely successful in drastically reducing any retaliatory action taken on the part of the farmers and local communities, which until now has been the cause of more than 100 lions killed each year in Kenya alone. This project is crucial in helping to secure a future for Kenya’s lion population.

Community projects like this create a real win-win solution.

This new initiative has only been made possible through funding from Care for the Wild and we are determined to sustain it for the foreseeable future. We shall be discussing the need for schemes like this at the Government’s Illegal Wildlife Trade Summit and Symposium in London in February. In advance of the Summit, we have formally submitted our Illegal Wildlife Trade Manifesto, which we hope will be adopted at this globally significant event. With attendees including the Prime Minister, HRH Prince William, Duke of Cambridge and many other key decision makers from around the world, we will do our upmost to ensure the voice of critically endangered wildlife is heard.

Magnificent Lion

Lion Facts:

250 lions left in the whole of West Africa

100 lions killed in retaliation each year in Kenya alone

80% of lions’ natural habitat now empty of lions

20 years before lions could be extinct in the wild


Innovative projects that help to protect the livestock of local communities also directly help to protect lions and other predators. They create a real win-win solution. Any gift that you can give will help us expand this simple but effective project to many other communities across Africa, significantly reducing the numbers of lions killed. The ‘King of the Jungle’ must not be lost. Thank you sincerely for your support.

Thank you,

Philip Mansbridge,

Chief Executive Officer

To read our Illegal Wildlife Trade Manifesto in full please click here.

To download our appeal letter please click here.