Previous Campaigns

Over the years Care for the Wild has earned a great reputation for carrying out strong campaigns in the field of animal welfare. These have resulted in lots of positive change for thousands of animals across the globe, raised awareness of the issues, and changes to laws. Below you can find a selection of our key campaigns from the last few years.

If you would like to view our current campaigns, please click here.

Tesco Turtles

Care for the Wild instigated our campaign to dissuade Tesco from selling live turtles for food in its Chinese stores in June 2006. After assessing our information and carrying out their own research, Tesco introduced changes to address some of the animal welfare problems associated with selling live turtles, but we do not feel that the results were far reaching enough.

Read more about the Tesco Turtle Campaign


Tiger Temple

Following the worldwide broadcast of a two-part television documentary on the Thai Tiger Temple in Kanchanaburi by Animal Planet, the tourist attraction became increasingly popular, attracting up to 900 international visitors each day. Care for the Wild decided to conduct an investigation into the conditions at the Tiger Temple after tourists and Tiger Temple volunteer workers contacted us with their concerns, which uncovered tiger trade, routine cruelty and dangers to visitors.

Read more about the Tiger Temple Campaign

Fighting the Fur Trade

Care for the Wild conducted two investigations into the Chinese fur industry to examine the welfare of animals. Working with Swiss Animal Protection and EAST International, our reports from 2005 uncovered devastating evidence of brutality and animal suffering within the industry and heightened awareness of the issues and the cruelty caused in the name of beauty.

Read more about our Fur Reports


Hector’s and Maui’s Dolphins

Hector’s and Maui’s dolphins are endemic to New Zealand’s coastal waters and are extremely vulnerable to increased human activities. We campaigned for their increased protection from 2004 – 2011. We based this around one easy principle – stop gill netting and trawling in areas where the dolphins are known to live and they will be protected and their numbers will increase. A massive domestic awareness campaign was launched and the government listened, developing a Threat Awareness Plan.

Read more about our Hector’s and Maui’s Dolphin Campaign

Illegal Wildlife Trade in Tibet

Care for the Wild teamed up with the offices of His Holiness the Dalai Lama in 2005 to launch a campaign to help reduce the Illegal trade in wildlife, responsible for decimating several endangered Himalayan species. We worked with our project partners, the Wildlife Trust of India and developed the ‘Tibetan conservation awareness campaign’ to enhance awareness about the damaging effects of wildlife trade in Himalayan communities. We even gained the support of the Dalai Lama himself, who spoke out against the use of tiger skins.

Read more about our work to curb the Illegal Wildlife Trade in Tibet


Care for the Wild has participated in several CITES conferences to campaign for increased restrictions on the trade in wild animal species. CITES was set up in 1973, in order to assess which animals and plants were threatened by international trade, and to oblige member countries to implement regulations to protect them. CITES now has 175 member countries. It is about trade regulation, not directly about welfare and many stakeholders that will benefit from trade will regularly campaign to open up trade restrictions rather than impose them!

Read more about our work within CITES